By Saskia Faulk, Jean-Claude Usunier

ISBN-10: 0415454638

ISBN-13: 9780415454636

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for firms and businesses in all places, the query is not any longer no matter if to do so on HIV/AIDS yet which activities to take.В Complete with a powerful assortment ofВ complex history and study on HIV/AIDS and a forewordВ byВ Dr. Peter Piot,В formerВ Executive Director of UNAIDS, this volumeВ collects case reviews of managers around the world confronted with difficult HIV/AIDS-related administration judgements. AIDS and BusinessВ will fascinateВ the common reader looking an realizing of the HIV/AIDS pandemic and to the complex reader trying to enhance a extra refined figuring out of the influence of the disease.

The case reviews during this quantity, set in 9 nations, element the issuesВ facing companies working in components the place HIV/AIDS incidence is transforming into. the subjects discussedВ include realizing the function of social and cultural components within the unfold of HIV, different firms and associations struggling with the epidemic, designing an HIV communications crusade, HIV checking out, moral matters, advertising and marketing ethics and CSR, condoms advertising and marketing, and designing an HIV place of work application. necessary as a source on HIV/AIDS and company, a collection of case reports, or a coaching device, this ebook encompasses a certain diversity of toolsВ forВ learning to appreciate the epidemic, designed from a grounded and functional company perspective.

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Example text

Cultural factors thus may assist in spreading HIV/AIDS, or reduce it. It has been clearly established that disruption or collapse of cultural value systems, such as during war, migrations, or economic crises, cultural sexual barriers may dissolve, leading to risky behaviors and increased vulnerability to contracting HIV/AIDS. The ease with which sex is discussed within a local culture may either assist or abbreviate public discourse and education about the disease. In China, when a controversial topic like homosexuality or extramarital sex is discussed in the media, official censorship may result.

55 In other countries, child marriage and marriage of young women to older men is a known T&F Proofs: Not For Distribution 10 AIDS and Business HIV risk factor for women. 61 There is a taboo on discussing sexuality in public forums in Morocco, likely stemming from the Muslim majority culture. 63 Commercial sex work is illegal. It is a subject that is not openly discussed and sex workers are marginalized. 64 Because of this lack of openness in discussing sexual matters, it has been particularly important in Morocco that the government is seen to make an effort to publicly affiliate itself with HIV-prevention efforts.

We currently run 12 HIV projects at different stages in the following countries: Cameroon, Mozambique, Angola, Myanmar (Burma), Laos, Guatemala, Honduras, and Sudan—12 projects not 12 countries. These are patient care projects that also have a prevention component. We do focus on the prevention component for people coming to the clinic who are HIV positive, and for education and promotion for those coming to the hospital. We are less active in the community, for which reason we try to liaise with existing structures and organizations.

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AIDS and Business by Saskia Faulk, Jean-Claude Usunier

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